Making waits less hateful

At Orlando's Kid Power this week, speaker David Calvert, "Corporate Director of Fun" at Starwood pointed out a guest service opportunity that rang with truth. Tired, antsy kids at hotel registration desks need distraction and entertainment. Starwood tries to make the experience fun--with giveaways and face painters.

What a sponsorship moment! Any kid (and parent) would look gratefully upon the company that popped for a puzzle. treasure map, or comic.

Some smart marketer should own the "I Hate to Wait" moment, not just in hotels, but wherever kids encounter it.