Thursday, October 20, 2011

When your 9-13 year old asks to put up a Facebook page, you need to know about Everloop. It's a safe, kid-only community that lets kids be free but lets parents guide the social tools they can use. Everloop also gently guides kids toward safe online behavior and away from bullying. But it's not sanctimonious, it's playfully mischievous. Right now, kids can listen to their Zombie Radio (featuring Monster Mash and more ghoulish tunes). And prank each other with Gooblins.

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Thursday, February 24, 2011

Pull-Ups Potty Dance

Power to the toddler! This little video intended to help parents potty train their little ones has had a viral life of its own. VerveLife didn't create the idea or the video. We did recommend and license the talent, Ralph of Ralph's World, AKA "the Paul McCartney of the under-4 set." Though this artist may not be knighted, there are many parents who think he deserves it.

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Monday, September 06, 2010

"Music is Our Language"

Thus sayeth, Aimee. One example she used are the playlists they make for each other to support or console or encourage or commemorate their lives's events.

Rachel said almost the same thing while searching though our latest promotion. This one opens dialog between parents and students through (and about) music. Families choose playlists to help accomplish after-school goals: "Focus" "Create" etc. The music library includes tunes for both generations. Squeaky clean but crazy cool

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Saturday, December 05, 2009


Since back-to-school season, Go-GURT has been running a digital music download promotion. Kids get codes and can download all kinds of tween faves: Demi Lovato, Miley Cyrus, Jonas Brothers, Jesse McCartney (all have been in the top 5) but "Hey there, Delilah" ranks number one, week after week. That's by a band from Lombard called the Plain White T's. It's not even new. What's your theory?

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Sunday, September 27, 2009


Ohio high schoolers not far from Kent State, when asked to come up with non-verbal symbols, quickly imagined peace signs. When they had to draw the signs, the girls were able to. They wear them on clothes and accessories. The boys tended to draw Mercedes logos.
Carole, their teacher, recommended that they imagine them as dove tracks.


Friday, August 14, 2009


East Asians read emotions from the eye region, westerners tend to scan the whole face.

No wonder that emoticons have their own language. Check out how the mouth tells the whole story in the west. In the east it's a straight line.

West/East differences in Emoticons

Happy.... :-)....(^_^)
Sad........:-(....(;_;) or (T_T)

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Wednesday, August 05, 2009


What makes a PSP more "like me" for girls? Not just the lilac color but the apoplexy-worthy artists that add fun to the games. Miley Cyrus, Jonas Brothers, Demi Lovato, Vanessa Hudgens--all via free downloads when you enter codes. It launched Monday.

VerveLife provided the artists, the microsite and music delivery system. Don't know who added the "z."

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