Sunday, March 23, 2008

Pushing the right POP buttons

In last week's Shop-Alongs for KidSay, Ali Pohn, noted that boys headed straight for the toy section and especially responded to anything that moved, could be punched, bounced or pushed. The girls tended to wander more and pay attention to signage that to showed what was in the departments. The cuter the better, like this Peeps daisy signifying the Easter candy section.

Martha Barletta's book, "Marketing to Women" has similar observations to make about how men and women shop for a white shirt and a black dress. Men head directly to the shirts, women check everything in between and around the dresses.

Labels: , , , , , , ,

Wednesday, March 05, 2008

Kids properties to watch

A friend of mine wrote from Atlanta to ask what properties were catching my eye in the kid world. Here's my quick reply:

-Yo Gabba Gabba for very young kids, is super hot

-In books it's The Twilight Saga — huge with teens, now I'm hearing adults talking about reading it

-Worth keeping an eye on: Word World (animals are formed from the letters that spell their names) on PBS

-Pirates of the Caribbean, the Massively Multiplayer Online Game from Disney is getting kids and adults who aren't quite geeky or devoted enough for World of Warcraft draws bunches of boys

-I guess I have to mention HS the Musical and Miley Cyrus/Hannah Montana, but I know you know them already

Labels: , , , ,