Pushing the right POP buttons

In last week's Shop-Alongs for KidSay, Ali Pohn, noted that boys headed straight for the toy section and especially responded to anything that moved, could be punched, bounced or pushed. The girls tended to wander more and pay attention to signage that to showed what was in the departments. The cuter the better, like this Peeps daisy signifying the Easter candy section.

Martha Barletta's book, "Marketing to Women" has similar observations to make about how men and women shop for a white shirt and a black dress. Men head directly to the shirts, women check everything in between and around the dresses.

Pop-up/Light-up cards and books

I heard oohing and aahing behind me today, and turned to see a detailed pop-up that featured glowing light sabers. No need to tell smart kids marketers what That property was.

This brought to mind the tendency toward maximalism that I wrote about in my first entry on this blog. A recent conversation with a greeting card manufacturer threw light on the subject, too. Effects that used to be too expensive are affordable now that manufacture is largely done in Asia.