Pop-up/Light-up cards and books

I heard oohing and aahing behind me today, and turned to see a detailed pop-up that featured glowing light sabers. No need to tell smart kids marketers what That property was.

This brought to mind the tendency toward maximalism that I wrote about in my first entry on this blog. A recent conversation with a greeting card manufacturer threw light on the subject, too. Effects that used to be too expensive are affordable now that manufacture is largely done in Asia.