Sunday, March 23, 2008

Pushing the right POP buttons

In last week's Shop-Alongs for KidSay, Ali Pohn, noted that boys headed straight for the toy section and especially responded to anything that moved, could be punched, bounced or pushed. The girls tended to wander more and pay attention to signage that to showed what was in the departments. The cuter the better, like this Peeps daisy signifying the Easter candy section.

Martha Barletta's book, "Marketing to Women" has similar observations to make about how men and women shop for a white shirt and a black dress. Men head directly to the shirts, women check everything in between and around the dresses.

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