Saturday, January 26, 2008

Back to Board Games

Amid all the talk of tech at this week's Kid's Marketing Mega Event (I hosted the Symposium on Media & Technology) I was surprised at how many times kids, parents and speakers mentioned family board game nights. No wonder Hasbro paid $77 million for Cranium.

Frequent mentions of scrapbooking, crafts, Crayolas and outdoor play convinced me that a counter-trend is in full flower. Parents and kids are valiently working to weigh down the anti-tech side of the scale with traditional amusements. Clearly, not all family time is spend gathered around the Wii.

Then I realized I had joined the trend, too. Last week, I had introduced my godchildren to Apples to Apples. They couldn't get enough of it--they never begged once to use my coveted laptop.

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