Will and DeWitt now in a bathroom near you

I'm intrigued to see the little P&G Kandoo Frog appear in a Kids WB! TV show called Will and DeWitt as the helper to a little boy named "Will"--as in "power", get it? The brand is takin it "toddler power" positioning beyond potty training. http://kidswb.com/shows/will-dewitt

I didn't know you were allowed to make TV shows from established characters (like Ronald McDonald). Clearly, it's a bright marketing move by the company that brought us soap operas. P&G packaging and FSI's bring unbeatable targeted media impressions to the show's launch.