Tuesday, September 25, 2007

The shape of Crocs to come

The best place to see the Crocs of the future is in the Denver airport. Probably because Colorado invented Crocs.

All children wear them (pink and lavender on little girls, lime and purple on older ones) and there's a balcony dedicated to selling the new styles. Families exclaimed over colorful rubber boots, lined slippers and a rubber version of Mary Janes. Popular decorations included Dora the Explorer and the American Flag.

Today in Chicago, I counted 6 pairs of the traditional Crocs on kids headed to school, and one tiny green pastel pair on a toddler. If you're looking for premium idea, think of new ways to fill the perforations-- kids' eyes are closer to their shoes than adults's eyes are.

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