Apple dipping vs. Pizza eating

For our Kids Advisory Board Tuesday evening, our intern, Kristine Greiwe, made the snap decision to buy a big platter of Dominick's Foods dipping apples rather than to rely on the baby carrots that we usually offer.

We also served the favorite food of kids in our 9-13 age range: pizza, of course.

The kids dove for the apples! The older ones exclamed how much they looove caramel apples. Pizza-eating got put off. What a great example of McDonald's marketing power! First came Happy Meals' Apple Dippers--now its happy chatter about apple platters.