Perhaps there's a clue in Pumpkin Goo

Well, kids may not be crazy about "pizza bones" mentioned in my last post, but these pics would indicate that the gooey part must be sheer delight. While his grown-up sister winces, Kit relishes the squish of the squash.

Pizza bones

Just Kid Inc. today posits that the chance for success of a "better for you" kid introduction is under 5% (and possibly declining). I guess "better for you" doesn't communicate Yummy and Fun (unlike Billy's idea posted below).

I also learned today that kids think of Pizza's crust as its "bones." Bones are not yummy or fun. Luckily, the gooey, colorful, and empowering toppings are both, and can be quite good for kids. Based on a similar kid insight, we now have the successful Uncrustables--got time to design a crustless pizza?

Apple dipping vs. Pizza eating

For our Kids Advisory Board Tuesday evening, our intern, Kristine Greiwe, made the snap decision to buy a big platter of Dominick's Foods dipping apples rather than to rely on the baby carrots that we usually offer.

We also served the favorite food of kids in our 9-13 age range: pizza, of course.

The kids dove for the apples! The older ones exclamed how much they looove caramel apples. Pizza-eating got put off. What a great example of McDonald's marketing power! First came Happy Meals' Apple Dippers--now its happy chatter about apple platters.