Sunday, October 21, 2007

Twice the fun at Halloween

On this blog, I've noted that kids are wearing costumes outside of Halloween season; so how can you make Halloween special? One dynamic four-year-old at the Halloween Fair in Oz Park had the perfect solution: wear two costumes at once. His full Spiderman suit was topped with a fire fighter's hat and rubber coat.

I do hear that Target is having its best Halloween ever. Could it be the Edgar & Ellen theme, or simply that kids are doubling up?

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Sunday, October 14, 2007

Will and DeWitt now in a bathroom near you

I'm intrigued to see the little P&G Kandoo Frog appear in a Kids WB! TV show called Will and DeWitt as the helper to a little boy named "Will"--as in "power", get it? The brand is takin it "toddler power" positioning beyond potty training.

I didn't know you were allowed to make TV shows from established characters (like Ronald McDonald). Clearly, it's a bright marketing move by the company that brought us soap operas. P&G packaging and FSI's bring unbeatable targeted media impressions to the show's launch.

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