Twice the fun at Halloween

On this blog, I've noted that kids are wearing costumes outside of Halloween season; so how can you make Halloween special? One dynamic four-year-old at the Halloween Fair in Oz Park had the perfect solution: wear two costumes at once. His full Spiderman suit was topped with a fire fighter's hat and rubber coat.

I do hear that Target is having its best Halloween ever. Could it be the Edgar & Ellen theme, or simply that kids are doubling up?

Apple dipping vs. Pizza eating

For our Kids Advisory Board Tuesday evening, our intern, Kristine Greiwe, made the snap decision to buy a big platter of Dominick's Foods dipping apples rather than to rely on the baby carrots that we usually offer.

We also served the favorite food of kids in our 9-13 age range: pizza, of course.

The kids dove for the apples! The older ones exclamed how much they looove caramel apples. Pizza-eating got put off. What a great example of McDonald's marketing power! First came Happy Meals' Apple Dippers--now its happy chatter about apple platters.