Oddly appealing

This year's Licensing Show was refreshingly un-dominated by ancient reruns.

A lot of new Japanese adorableness (kawaii) had elbowed its way in.

Simplistic "hand-draw" styles like Charlie & Lola and even Roald Dahl had center aisle presence.

And, breaking new ground, was Pampers' Kandoo, a lively spokesfrog previously mentioned in this blog. P&G was wisely licensing the rights to their potty-empowering character.

On behalf of Edgar & Ellen, I met with people from Israel, the UK, Australia, Hong Kong, India, Japan, Latin America and the US entertainment triangle: Los Angeles, New York and Miami.

Will and DeWitt now in a bathroom near you

I'm intrigued to see the little P&G Kandoo Frog appear in a Kids WB! TV show called Will and DeWitt as the helper to a little boy named "Will"--as in "power", get it? The brand is takin it "toddler power" positioning beyond potty training. http://kidswb.com/shows/will-dewitt

I didn't know you were allowed to make TV shows from established characters (like Ronald McDonald). Clearly, it's a bright marketing move by the company that brought us soap operas. P&G packaging and FSI's bring unbeatable targeted media impressions to the show's launch.