Monday, November 19, 2007

Kids are quick, sales follow

It astounded me to see how a 1.5 second appearance of a previously unadvertised book within a sweepstakes commercial made an immediate difference in its Amazon sales rank. Edgar & Ellen's Mischief Manual had previously ranked last among the Edgar & Ellen books but it flew to the top during the promotion period. It was briefly mentioned as part of a prize package for an Edgar & Ellen Party in a Box on Nicktoons Network.

More proof that today's kids have an uncanny ability to grasp visual information at high speeds. Maybe auditory, too.

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