Saturday, February 09, 2008

Little Kids and Candidates

On the heels of Brarak Obama's recent sweep, I'd like to share a finding reported by parents. Their kids love to run around the house saying, "Obama, Obama, Obama!" It's fun in their mouths.

A word to the wise: remember to look for this syllabic bounce when you're naming a kid's brand.

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Anonymous Anonymous said...

Dear Colleen,
Great insight!!
You know, yesterday I was just wondering about how brands sound, and I was paying attention to two specific brands: Honest Tea and Innocent.
I fill like the arriving of a time when brands will be called by "sustenable" names.
Don't you agree?

3:28 AM  
Blogger Colleen said...

Great observation, Mr. Castelar! I'm sure that will be a trend. I think of Naked Juices let me predict a brand of clothing called "Wild Silk." It has a nice double-meaning and conjures up un-domesticated silk worms.

12:45 PM  

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