KudosTraderJoe

I had thought that Trader Joe's check-out balloons were there to create a festive atmosphere. But Friday I witnessed the thrilled little girl who got to choose her favorite color to take home (you already know it). Her father's grateful pleasure and her shy joy sent a smile down the line. One happy child created contagious happiness.

I began to spot balloons bobbing on strollers in surrounding blocks.

So simple and visible. If I were a food manufacturer, I'd consider branding the helium tank or taking the idea to another retailer in return for balloon message-sharing.