Kid promos in Delhi

I had been in India for less than 24 hours when I saw a TV commercial for this promotion on a kids cable channel and then witnessed this boy put the product (Sunfeast noodles) in his cart at a grocery store called "Big Bazaar".

His indulgent father pointed at the premium to indicate why his son had chosen these particular noodles. There was abolutely NO resistance from his parents to this purchase.