Let them eat bright big colors!

What drew so many kids' eyes to these over-sized "milk cartons" of Pepperidge Farm Goldfish?

A) The familiar shape looks funny in its giant size B) the crackers are shaped like smiling animals or C) they're brighly and unexpectedly colorful. Answer: AB&CCC. Kids think that color influences flavor and that brighter is better.

I'd be willing to bet that they prize the red "goldfish" most.

The quest for color is shared by kids everywhere, as demonstrated here by Pien from Amsterdam, who loves colors so much that she makes room for them right in her mouth.