Reach-into-my-tummy POP
I saw this kid-sized display near St. Charles, Illinois but it's a borderless idea. Imagine animated, friendly, right-height characters in the fruit section of the grocery store.
According to Dr. James U McNeal, when you ask kids to draw supermarkets they draw fruits and vegetables first. Why let candy have all the fun?
According to Dr. James U McNeal, when you ask kids to draw supermarkets they draw fruits and vegetables first. Why let candy have all the fun?
Labels: displays, James U. McNeal, kids, M and M's, retail
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