What Brazilian kids most want for Christmas

Today in São Paulo, Katia Barros, the new strategic planner for Publicis Brasil told me that the gift most requested by Brazilian children is a cellphone. What's more, yesterday her team completed research showing that 10-year-old Brazilian boys were spending hours on YouTube downloading videos of Ronaldinho.

Corine Proveau-Miles in the US, last week shared the information, that the top premiums for tweens in the US were the Sega hand held games in McDonald's Happy Meal.

Moral: If you're considering a kids promotion, don't neglect tech.