Monday, March 20, 2006

Sponge Bob runny nose

Having a hard time getting kids to blow there noses? Sponge Bob has come swimming to the rescue. Now the facial tissues (or "family care") aisle feels a little more like the cereal aisle. Here, the contrast to the tissue boxes' normal swirls and flowers makes the licensed box stand out proudly on the shelf...and I'd bet that will have a healthy effect on sales.

The point? The influence of kids on purchases leaks into yet another grocery category. Watch for fresh fruits and vegetables to figure it out next.


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