NY Licensing Show starts tomorrow!
I'm packing my wheelie in anticipation. Last time I went was in 2005 when I was disappointed in the lack of originality: Hello Kitty!, Barbie, Marvel Superheroes, same old stuff--except Chronicles of Narnia which had many people scratching their heads. Would it work? It was religious after all.
But it's doing fine--another in the trend toward literary properties for kids.
I'm taking the twins, Edgar & Ellen who, with eight books under their jammies, are beginning their licensing journey outside the US.
Labels: Edgar and Ellen, kid TV, kids, Licensing, Narnia
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