"Smash! Crash!"

After spending 6 months on the NYT Bestseller's List, this perfect boy property by Jon Szieszka is getting its own web world. You can imagine the audio.

Food marketers, alert: This property could get kids eating carrots, apples, pears, peanuts: Anything that goes "crunch."

And I predict "Wrecker Rosie" with her pink wrecking ball will be a breakout character. If I made Bubble Gum, I'd put together a deal with them "Smash! Crash!" before sundown.