India, meet Mexico

So much kids promo activity in the kids' food space in Gurgaon outside of Delhi! I witnessed corresponding purchases for all but one of the promotions that I saw on TV. That's as hot, hot, hot as I've ever seen in my marketing life.

It makes me think of something I once heard about Sabritas (Frito-Lay) sales in Mexico. A huge portion of sales are connected to a consumer promotion. Want to guess? It's purportedly 80% !

This promotion was a sweepstakes for an XBox. There was one on display in the store. These boys had already put it in their parents' cart. But they were proud to take it out to show me (and you).