"Music is Our Language"
Thus sayeth, Aimee. One example she used are the playlists they make for each other to support or console or encourage or commemorate their lives's events.
Rachel said almost the same thing while searching though our latest promotion. This one opens dialog between parents and students through (and about) music. Families choose playlists to help accomplish after-school goals: "Focus" "Create" etc. The music library includes tunes for both generations. Squeaky clean but crazy cool http://www.quakeroats.com/about-quaker-oats/content/after-school-rocks/verve-life.aspx
Labels: kid-influenced content, kids, marketing, parents
posted by Colleen at
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