Tattooed Moms

Did you know that 32 percent of Gen-X moms have tattoos? I learned that from my old buddies the authors of Marketing to the New Super Consumer: Mom & Kid. It's published by Paramount Books.

This pic comes from a fellow blogspot blog, "Tattoo Machine."

If you want to ponder who influences whom, go to Google Images and look how many kids have proudly uploaded "Mom's first tattoo" pictures.

Carnaby St, is baaack!

This month, teen girls in London floated by on ballet slippers, baring cleavage and ankles in their loose baby doll tops and colorful leggings.

What brought back thoughts of Beatles music for me, were the bright op art patterns and sleazy polyester fabrics. No wonder many moms sported the same look as their daughters.

Daddy vs. Mommy sales effect

At the 2007 Youth Marketing Mega Event, two intriguing pieces of information made me crinkle my brow:

1. Wynne Tyree of Smarty Pants talked about DADS' influence on practically all the electronics purchases in the home.

2. The next morning Steve Knox of P&G's Tremor, shared a case history in which they tested a separate message to MOMS along with their normal "trend spreader" teens to sell an MP3 player.

The effect was to raise sales 300%--much higher than the 75% garnered by the teen message alone.

Assuming that Wynne is right (as I do), what's happening here? Are the Moms asking the Dads for advice? Cluing them in? Any theories?

Mother/daughter morning runs

New in Chicago this year... pairs of mothers and daughters taking morning jogs together. Good for mom's maturing figure and good for assuaging her fears that her daughter will fall prey to the kid obesity epidemic.

And they're so well-matched in height and stride. Ripe for a sponsorship!

Have you seen it in your town?