A lot of new Japanese adorableness (kawaii) had elbowed its way in.
Simplistic "hand-draw" styles like Charlie & Lola and even Roald Dahl had center aisle presence.
And, breaking new ground, was Pampers' Kandoo, a lively spokesfrog previously mentioned in this blog. P&G was wisely licensing the rights to their potty-empowering character.
On behalf of Edgar & Ellen, I met with people from Israel, the UK, Australia, Hong Kong, India, Japan, Latin America and the US entertainment triangle: Los Angeles, New York and Miami.