Wonk'd Out Room

Wonka promotions contain real kid trends and insights. Today, I noticed that they're offering "Build a Factory Room" online to win a cool room. Why it's on-trend: kids are taking control of their room decor--and kids relish designing environments on-line, too. This lets them do both. http://www.wonka.com/wonkafactory/shome.htm?section=rooms

Wonka's first insightful promo was "Wonkaaaah" The insight: for kids roller coasters provided a rite of passage--they tied the scream to the brand with boxes that screamed "Wonkaaah" to show you'd won. (Full disclosure, my previous team created that one).

Prediction: Next prize trend will be chances to glamorize rooms in kids' virtual worlds.